Transformational Data Leads to Transformational Relationships |
Mar 30, 2010 |
With the MIF Webinar, entitled “Transforming Your Donor Database: From Data File to Champion Scrapbook”, fast approaching on April 7th, I wanted to help clarify the real focus and subsequent benefit of this training. It’s in the title, but if you’re not looking, you’re going to miss it.
Do you know what a Champion Scrapbook looks like? Maybe lots of photos of your kids winning soccer and Little League playoffs. With some description under each picture of what game it was, who they were playing, the date and the outcome of the game. More likely, since you know we refer to our donors and volunteers as champions, and this is, afterall, a blog on Transformational Giving, you understand that a Champion Scrapbook must have something to do with those championing our causes and would include events and activities, even photos, that represent their involvement in the cause.
Because you keep all your champion information in a database on your computer, rather than in a scrapbook, you are likely to understand that we are referring to tracking champion activity in your database, along with the traditional giving records.
So, why would we be teaching you the importance of tracking champion activity in your database?
The goal of a database is not to maximize your revenue, but to effectively disciple the donors God has given you to steward. Which is why we’re going to start looking for and capturing transformational data. Transformational data is the record of any significant and lasting transformational event in the life of your champion that is related to your cause. Transformational data leads to transformational relationships.
It is important to note that transactional data is actually a part of transformational data. This information is going to be a necessary part of effectively discipling donors to reach the full stature of Christ with regard to your cause. Giving is a key part of this spiritual maturity.
In order to learn more about transforming your database, be sure to listen in on April 7th. Click here to register you and your entire team. We look forward to having you join us.
