Which comes first--knowing or acting? |
Jul 5, 2011 |
In this month's Mission Increase Foundation workshop, we'll be teaching about what marketing looks like for a parachurch organization. There has been some great discussion already around this topic, but there is one particular conversation I’d like to bring to you for consideration...
Which comes first--knowledge or action? In other words, does a person need to be educated about your cause before they take action? Or, do they take action and then learn about it?
Contemporary marketing would say that people need to know first so that they can be persuaded to act. But how much knowing is necessary before we can act? You’d almost think that we were waiting to become experts before we took our first step! And, organizations are happy to continue feeding us information until we feel up to par to act.
How about for us, the parachurch? As an extension of the church, what is our role toward the body? Feed them information until they feel confident, or comfortable, or willing to act in a cause that all Christians are commissioned to partake in as laid out in scripture (which, by the way, may never come)?
You might already sense where I stand on this, but let me give you a short history lesson before I spill the beans completely.
Believe it or not, this quandary takes us back to the rise of the Hellenistic era! I appreciate how Alan Hirsch explains it in his book, The Forgotten Ways Handbook. He explains that "a Hellenistic view of knowledge is concerned about concepts, ideas, and the nature of being." And so what you find under a Hellenistic approach, and what we see today, is an emphasis on gaining knowledge, learning, and spending time in the classroom. This is in stark contrast to a Hebraic view, which is the approach we find Jesus employing. The Hebraic approach is "primarily concerned with issues of concrete existence, obedience, life-oriented wisdom, and interrelationship of all things under God" as Hirsch puts it. Jesus didn’t set up a physical classroom for people to learn how to be a disciple of him – he made life itself the classroom. His disciples learned as they watched and as they did themselves. Sometimes they succeeded and sometimes they failed (like not being able to drive out demons in Mk 9!), but they were learning and being sharpened through each of their experiences.
Here's another thing to consider...in his book, The Change of Conversion and the Origin of Christendom, Alan Kreider explains how the early church was concerned about people going through the motions to be part of the church, and so they were sincerely interested in people’s motives and sincerity. One of the things that they did was ask people to begin changing their way of life before they were accepted into the community. It might sound crazy (or legalistic!) but Kreider explains, “Christian leaders assumed that people did not think their way into a new life; they lived their way into a new kind of thinking.” They did this in order to nurture and strengthen communities whose values would be different from the rest of the world. Could it be that someone could know all about what it is to be a Christian without ever being one? Could it be that someone could know all about your cause without ever really championing it?
So, is knowledge important? Yes, but it can be weaved into the process of inviting people toward action so the result is “informed action”--just enough information to take the first step, and the beginning of a journey of growing and learning through continued action. The result hopefully is a body of believers growing and learning what it means to be a disciple of Christ through their work and service in the kingdom cause you yourself are championing.
| Topics: Marketing | 2 Comments » |







