I was reading a book recently written by Andy Senovitz titled “Word of Mouth Marketing.” In the book Sernovitz explains and illustrates how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
He defines word of mouth marketing as: 1. Giving people a reason to talk about your stuff, 2. Making it easier for that conversation to take place. Sernovitz says even simpler: it’s everything you can do to get people talking.
H
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Mission Increase’s upcoming March workshop, ‘Grant Writing: It’s a Partnership’ suggests that traditional granting activity is not unlike a game of Twister whereby we twist and contort our non-profit programs and priorities in the hope of convincing the foundation board to give us money.
The March workshop digs into a wholly different type of grant writing centered on transformational partnerships which glorify the Lord, reveal His purpose and provision, and deepen the impact on the shared
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Jonathan Martin, pastor of Global Outreach Ministry at Good Shepherd Community Church in Oregon, wrote a remarkable book called Giving Wisely. Tucked away on page 176 is the radical story of a young woman who worked in Alaska for twelve months in harsh conditions to raise money to support a missionary who was called to serve in a Russian orphanage. You may contend there’s nothing radical about that story. What if I told you that she was the missionary who received the support? Then it might soun
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Is 2010 the year you've vowed to go after grant money? Has there been fervent discussion in your board meetings about finding new sources of income because current donations have been declining? If so, allow me to offer some...well...bad news, then some more bad news, but leave you with some good news! (If you think this doesn't apply to you, you might want to stick around because this sort of conversation DOES come up at some point - guaranteed!)Read what the Foundation Center reported on ab
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The language we use and the questions we ask (or perhaps should be asking) are essential elements in the pursuit of building meaningful partnerships with foundations. In this post I’ll explore a few observations that I’ve made from the foundation world and hopefully use a little humor to illustrate my point.
The Pronouns “We” UseOne of the most meaningful parts of a GTO’s responsibilities is connecting with ministry leaders – like you. And while most of these meetings are encouraging and produc
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