How we write to our donors conveys a lot about what we think about our donors.
James Chartrand over at CopyBlogger has written an article titled “I Don’t Care About You.” It’s a great reminder for all of us regarding the importance of writing in a way that engages people who are interested in the same cause we are.
Here are a couple key take-away’s that amp-up the Transformational Giving aspect:
Readers/potential donors don’t engage when the content is always about you – your...
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During World War II when the Allies were preparing to invade at Normandy, they had a big problem in how to supply soldiers with equipment. They needed a port for unloading ships. They could capture enemy ports – but there was a risk that the enemy might make the port unusable before it was captured, leaving the soldiers helpless without supplies.
So what did they do? They created portable floating ports out of concrete called mulberry’s and dragged them along with the invasion...
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