Everywhere I look these days, it seems that blog postings, webinars, surveys, e-communication, keynote speakers, report findings, books , and newspaper /magazine articles are talking about social media (a.k.a. new media).
In an Agitator posting titled ‘Social Media Penetration Grows’, a recent study on U.S. social media usage was highlighted. Author Tom Belford writes,
“At this point, four out of five U.S. online adults report using social media at least once per month. Half participate...
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In my last post on Aug 27th I outlined what marketing looks like from a Transformational Giving (TG) perspective. The key (and radical) idea is that it's not your job to do marketing, but your best champions job to do marketing (your owners of the cause). It's them that share the message of the cause with those in their sphere of influence and pass on the invitation to get involved.
Here's a question though... how ARE we training our champions to talk about the cause? Do we hand them a...
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By now, most of us have heard the research that lottery winners are no happier after winning the lottery than they were before. (I have anecdotal evidence from my fundraising past to confirm these findings-- I watched a lotto-winning family of donors implode-- but that’s a blog post for another day.) And yet, records are perpetually being set for multi-state, mega-millions lotteries, as more of us seem to say, “forget the evidence, let such unhappiness fall on me!”
The nonprofit corollary to...
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We just completed our August workshop series entitled, “Marketing Your Ministry”. The focus of the workshop was the creation of an effective Signature Participation Project (SPP), that your “owners” could create to invite more participation in the cause through their sphere of influence.
One of the best things about an SPP is that it can impact champions at any level on the PEO (Participation, Engagement, Ownership) continuum. One well strategized and executed SPP can provide that...
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This past month, I've been noticing people around me who are 'living brochures' - individuals who passionately support a cause and recruit others in their sphere of influence to do the same thing. Last week, I wrote about how Florida Gators quarterback, Tim Tebow, is a great real life example of a living brochure.
This posting by Greg Stier - written in the form of a letter to Miley Cirus - paints a picture of a younger person taking steps both forward and backward as she hopefully...
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