Whose ministry is this anyway? |
Jun 24, 2009 |
How we write to our donors conveys a lot about what we think about our donors. James Chartrand over at CopyBlogger has written an article titled “I Don’t Care About You.” It’s a great reminder for all of us regarding the importance of writing in a way that engages people who are interested in the same cause we are. Here are a couple key take-away’s that amp-up the Transformational Giving aspect: Readers/potential donors don’t engage when the content is always about you – your...
| Topics: Direct Response | 2 Comments » |
