Make it Transformational: A Blog for Champion Discipleship


Entries Tagged as 'Communication'

The Power of an Authentic Voice

Sep 6, 2011

Are you comfortable with this title - "Let Your Clients (Customers, Consumers Constituents) Tell Your Story" - from a guest post on Kivi's Nonprofit Communications Blog?

Author Jubi Headley's post opens as follows:

"Whether you call them clients, customers, consumers, or something entirely different, your organization will benefit if you, dear organizational leader/employee/volunteer, get out of your own way (as Mama loves to say) and let the constituency you serve tell your story for you."

Read more...

Topics: Champion Development | Communication 0 Comments »

Need a tool that saves time and keeps you informed?

Jul 12, 2011

As a church or parachurch leader, do you find the time to read blog postings and news updates on the internet as well as watch relevant video clips…on a daily basis?  In talking with many leaders, it seems a nearly impossible task to stay current on issues of interest - be they trends in philanthropy, non-profit management, the state of the church, or fundraising, marketing, and accounting developments, to name a few.

That’s why I’m a big fan of iGoogle and have frequently thought that ministry leaders unfamiliar with this easy tool deserve some friendly nudging to give it a try.  If you’re already using iGoogle and find it useful, I challenge you to coach one or two people in ministry to set up their own iGoogle homepage.   If you’re not using iGoogle or a similar tool, then read on and let this be your friendly nudge!

iGoogle is a personalized homepage.  By creating a customized homepage  – a task that will take only a minute or two and you can continue to build your personalize page over time -  you will immediately have quick access to regularly updated content that you find relevant and valuable.    Let me be clear – this type of homepage allows you to access - in one centralized location and when the timing suits you - content from many different internet sources. 

Instead of trying to regularly remember and find the time to visit ten or twenty different websites to get news, you can set up your iGoogle home page such that RSS feeds - regularly updated works including headlines, blog postings, audio, and video - come directly to this central location in an easy-to-scan format.  Plus, you’ll have all sorts of options to get everything from weather to recipes to stock quotes to news headlines sent directly to you!  Once your homepage is set up to receive automatic updates, you’ll see the value in de-cluttering your inbox by eliminating assorted email and e-newsletter subscriptions. 

Click HERE for simple instructions created by Google to set up your own iGoogle page.

Click HERE for specific instructions to add an RSS feed to your iGoogle homepage.

To get started with your iGoogle page, below you’ll find some RSS feeds - in no particular order – which I recommend:

Please comment if you have other RSS feeds to recommend.  Hopefully you’ll find these feeds and this tool to be helpful and time-saving.  And like we say at the end of each MIF workshop, 'you can do this!'

Topics: Communication | General TG | Leadership 0 Comments »

Myopic Foxes in a Nonprofit Hen-House

Apr 27, 2011

The Boston city council is asking the largest nonprofits in the city to pay their “fair share” of taxes for city services – or at least a percentage of what they would owe if they weren’t tax exempt. (You can read more about it over at the Chronicle of Philanthropy.) Now, no one is arguing that nonprofits don’t benefit from police/fire services and similar provisions – and some of them even voluntarily pay to support those services. It might seem logical when only looking through a small lens to think these larger nonprofits are capable of paying their own way and not being a burden on the city’s resources.  But what happens if you look through a different set of lenses, ones that tend to show a bigger picture?  Are these organizations really a burden – and what does that “burden” look like when you consider the benefits the city is receiving from these nonprofits?

On the surface, it may seem like a minor issue, especially as Boston is only looking at the “rich” hospitals and universities (what does Harvard’s endowment stand at again?). Boston’s city council, like so many municipalities, is coming up short in the revenue in/revenue out game, so on one hand, you can’t really blame them for trying to get creative. But suddenly being able to tax any group capable of adding another $404 million to the  city budget is going to be like putting a big fat chicken in front of a starving fox.  To their credit, the foxes on Boston’s city council only want to nibble at 25% of that chicken – just a leg and a wing…or two. But we all know the problem with foxes is that they are rarely content with a wing or a leg…or just one chicken. How much longer before they start looking longingly, past the plump chickens and at the rest of the flock?

Boston may be the first to officially start this hen-house invasion, yet it’s been a hot topic for quite some time and it’s often been focused on churches. Think about it…churches, are seemingly “raking in” all that cash every Sunday, and they don’t get taxed on it! There’ve got to be PILES of money just sitting around, or so the thinking goes, and those churches aren’t paying their “fair share” for city services. And let’s not forget the myriad of nonprofits out there as well.

But are churches and nonprofits really sitting on piles and piles of cash? What if, among the other things they are doing, churches are actually reducing the costs of services the city would otherwise be forced to absorb in an amount far and above the other services they receive from the city? What value do churches, and the nonprofits we work with, provide back to the community?

Earlier this month, Christianity Today carried an infographic based on a Univ. of Pennsylvania study by Ram Cnaan, that showed the break-down of services a church provided to their community. Cnaan’s 1997 study found that urban congregations provide, on average, $140,000 worth of services annually and in 2009 he revised his estimate to $476,663.24. In an upcoming study that measures more intangible benefits, he has identified a church whose contribution to the community which may actually top $6 million. Granted, not all churches and nonprofits would be in the $6 million range, but the premise that nonprofits contribute back more than they receive is sound.

Simply revoking the tax exempt status of a community's nonprofit organizations won’t fix our cities’, counties’, or state’s financial burdens. In all likelihood it will exacerbate the problem even more as they would be suddenly saddled with the added burdens once met by those very organizations. But cash-starved cities don’t see that – they just see the big, fat chicken. And in some ways it’s not their fault because we haven’t taken the time to help them realize the benefits of moving from a fox-hen relationship toward a more symbiotic one.

We all recognize the intangible results ministries provide to their communities and often see them doing a good job highlighting the personal impact in their newsletters. Yet when was the last time we saw a nonprofit make the case to the community that alcohol intervention programs result in more stable families (fewer Family Service Division cases/expenses), fewer DUIs (lower burden on the courts/jail system) and therefore contribute a financial benefit (even transformation) to the community? It wouldn’t be hard for city councilors to see that $20,000 or $30, 000 in potential property tax fees is far outweighed by $476,663 in services rendered to the community through the nonprofit.

Nonprofits need to help cities like Boston remember they are sharing the burden together. Here in Portland, our mass-transit buses are known for their bumper stickers promoting the benefits of mass-transit - “Because of me, 218 cars aren’t on the road today.” It’s time nonprofits started a campaign of their own that says “Because of us, $476,663 of tax-payer money was saved.”

Topics: Communication | Marketing 1 Comment »

Are printed newsletters dead??

Jan 18, 2011

This month we’ve been exploring the topic of newsletters in our workshops and the question has come up, “Aren’t printed newsletters a thing of the past?  I mean, come on, we’re in the era of technology now!”

Maybe so, but before you scrap that printed newsletter, let’s consider a few things...

Why do you publish a newsletter in the first place?  Is it to simply get information out in the easiest, most cost effective way?  Certainly these are great reasons to consider moving to just e-newsletters, and If these are the only things that matter to you, by all means stick with it.

Consider though, a grander purpose that God ordained for you when he put you in the position you’re in with your organization.  A position in which He is calling you “to equip His people for works of service” that they may grow in faith and knowledge of Him, progressively growing more mature and looking more and more like Christ (Eph 4:11-13).

If you believe this purpose, then it's crucial to strive for a newsletter that contributes to building up and growing champions of the cause. Now, why might a printed newsletter matter in all this?  Let me share a few reasons why this could be a useful channel of communication (btw, I'm not suggesting that you don't use e-communication - I believe both have an important role):

•      Printed newsletters are easy to use and refer to.  If you have a tool you really want people to USE and REFER to, like a prayer calendar, get it into their hands (don’t expect them to download and print out!)

•      Printed newsletters have a higher perceived value than something we read on the computer and so given more attention.  Let your readers know this is an important tool for them to learn about and respond to the cause.  

•      With printed communication, people connect at a deeper, more emotional level when they’re physically holding it and reading it.  Tangible over virtual communication is much more likely to leave a deeper footprint in the brain (meaning it’s more likely to be remembered).

The question isn’t, should we move everything to e-communications; instead it is, how can we best equip our champions to effectively use the gifts God has given each of us to impact the causes He is calling us to?

Suzanne

Topics: Communication 1 Comment »

No! I won’t, I can’t, Don’t make me! -- Part 2

Aug 3, 2010

Today’s blog post is a continuation of my post from July 6th about how to be an effective and confident speaker.

Let me start with sharing a little fact that astounded me about speaking in general... Michael Erard, author of Um, found that when we speak, “(mistakes) occur on average once every ten words...Next time you say something listen to yourself carefully.  You st-st-stutter; you forget the words, you swotch the sounds (and when you type, you reverse the lttres--and prhps omit thm too). The bulk of these go unnoticed or brushed aside, but they’re all fascinating, as much as for why they’re ignored as why they’re noticed.”

Hopefully reading that doesn’t make you more self-conscious!  Instead let it encourage you in that we all make mistakes in our speech (even after much practice), and more importantly, they mostly go unnoticed (whew!)

Now, last time I mentioned the need to practice your speech to build confidence, but having confidence in a poorly shaped story that lacks a strong message does you and your audience no good!

In talking about shaping your message, a great book to check out is Made to Stick by Dan and Chip Heath.  They lay out some helpful principles to develop a message that is “sticky,” or in other words, memorable and effective.  I won’t get into those here (just read the book!), but I will share what the Heath brothers call villains to a “sticky” message because  I see these making their way into so many speeches at ministry events I attend.

1. We often “bury the lead” of our story amidst a sea of information.  We want to share every bit of information we have at the cost of suffocating the most powerful and inspirational part of the story!  It’s probably safe to say you can cut at least 50% of your story without losing a thing.

2. We tend to focus on the presentation rather than the message.  Keep in mind it’s not about memorizing your script, it’s about knowing the key idea you want to convey and staying focused on getting that across.  What’s the big picture people need to see?  What one idea do you want them to remember after they hear you?  Bring that out strong and clear.

3. We force our audience into decision paralysis, meaning we share too many different and new ideas at one time. This often happens when we’re inviting people to get involved.  We invite them to give financially, we invite them to volunteer, we invite them to sign up for our newsletter, we invite them to come take a tour, and on and on and on.  Present ONE message, ONE idea, ONE call to action.

4.  Finally, we all have to contend with the Curse of Knowledge.  This is when you know things that others don’t know and you forget what it’s like to not know it!  I encounter this often when I hear people share their mission statement.  It’s so generic and broad that I haven't a clue what they really do on a day to day basis, or how to connect to it in any meaningful way.  Go back to the basics when you first learned about how your organization tackled the cause.  How did you explain it to your spouse or friend?  Talk to people outside of your organization, how are they talking about what you do?

If you begin to conquer these villains, you'll be well on your way to developing a great message that audiences WANT and NEED to hear. And that’s something to be confident about!  If you have a story about coming up against one of these villains, do share!

Topics: Communication | Events 0 Comments »



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